I’ve tended to use the Featured Video space for music videos and the occasional trailer lately, but highlighting quality short films and stuff like that was my initial thought when I created it. I need to work on getting back to that (by, like, watching more short films online), and this is a great place to start. I found Apricot while killing time on Vimeo this morning, and fell in love with it – really strong acting, gorgeous cinematography, and a subtle story all contributing. Director Ben Briand has several Australian commercials and short films in his portfolio; hopefully we’ll see some features before too long. Because this is simply a fantastic short.